Project details

Oraange

A bright, direct campaign system that helped a wellness brand turn attention into qualified demand.

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Oraange skincare campaign
ServiceBrand Strategy
DateSep 6, 2024

Overview

Oraange had strong visual energy but needed a clearer acquisition system and more consistent message hierarchy across its campaign surfaces.

Challenges

The brand presence was memorable but not structured enough for repeatable media testing or reliable conversion learning.

Solution

RELVE organized the campaign into sharper audience segments, stronger offer language, and a modular visual system for rapid iteration.

Website traffic increased by 75%+
User engagement and repeat visits rose by 40%
Stronger brand presence within the target audience
Significant improvement in lead conversions

Conclusion

Oraange now has a more disciplined growth loop with the same energy, stronger clarity, and better channel performance.

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