Project details

Fragrantica

A sensory digital campaign for a fragrance brand needing a stronger premium story and clearer conversion path.

ServiceBrand Strategy

DateFeb 8, 2024

Overview

Fragrantica needed a campaign world that could make fragrance feel vivid online while supporting product discovery and customer confidence.

The product experience was emotional, but the digital journey did not fully communicate mood, quality, or purchase intent.

RELVE built a more cinematic campaign system, editorial product storytelling, and conversion-focused content structure.

Increased website traffic by 60%+

Boosted customer engagement and return visitors by 45%

Strengthened brand recognition and positioning

Significantly improved conversion rates

Fragrantica gained a richer digital brand world and a clearer path from discovery to purchase.

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